Data show that in 2014 900000 people participated in a variety of Marathon
In recent years, the wind of Marathon seems to suddenly swept through the domestic and local investors and local governments are in the sprint event. Data show that in 2014 900000 people participated in a variety of marathon.
The rise of the marathon, behind is a huge economic feast. Although experts say the country can only profit only Beijing, Shanghai, Guangzhou, Xiamen, Hangzhou and other five or six cities, most of the event is the operator of the balance of payments or loss of state, but the future trend is still optimistic.
There are professionals estimated that the 2014 marathon operations revenue reached 2000000000 yuan, driven by the relevant industry revenue over ten billion yuan.
The mid autumn festival held in Shenyang marathon, running weight loss of inspirational brother Du Haitao to participate, and he participated in the competition, as many as 15000 people.
Before the Beijing marathon, the number of people to predict the number of 63118 people, a new record in the domestic full marathon. 30000 entries in the hands, there is no lack of Sun Nan, Sha Baoliang and other stars.
Data show that in 2014 900000 people participated in a variety of marathon. Such a large group of people, but also gave birth to an economic feast. High-end enthusiasts only equipment on the yuan, ordinary contestants equipment also has two or three thousand events also led to the development of hotels, tourism and other related industries. There are professionals estimated that the 2014 marathon operations revenue reached 2000000000 yuan, driven by the relevant industry revenue over ten billion yuan.
Burn "rich sports"
In the marathon, most of the money". Zhangqinghe Zhimei sports group board of directors chairman Ren Wenjun said marathon enthusiasts are mostly have the ability to consume the high income groups. He Wenyi, executive director of the China Sports Industry Research Center at Peking University, believes that now the runner is no longer satisfied with ordinary sports shoes, clothing, more people began to pursue high-end, professional equipment.
America's "frugal", "run the world" estimates, the United States, the United States "frugal" running a lifetime of running costs of $14358, "ordinary" for $56942, "luxury" for $212872. Chinese runners have followed suit, launched a Chinese version: frugal to 14100 yuan, ordinary type 243000 yuan, the tyrant to $1101900.
The booming development of the marathon, the first to benefit is the sports shoes manufacturing company. The American SAUCONY, new 100-lun, Brooks and Arthur, the Japanese scholar Mizuno has fame in running in fame. Local brands XTEP International (01368, HK) also tasted the sweetness, 2014 sponsored marathon in Xiamen, the Chongqing marathon, including 13 Games marathon, and launched three running shoes series products. 2014 XTEP achieved operating income of 4778000000 yuan, an increase of 10%; of which the shoe shoe product performance is particularly prominent, to achieve operating income of 3043000000 yuan. In addition, Li Ning (02331. HK), Anta sports (02020, HK), guirenniao (603555, SH) and other listed companies were in the running shoes, sports clothing involved.
Another obvious benefit from the industry, is the movement of app, Nike +, Yue laps, plump, the benefits of moving and so on a number of running software to rise rapidly. The plump 2014 has more than 20000000 users, the valuation of $150000000. Millet Bracelet sales have broken million, Huawei bracelet also A new force suddenly rises.
There are professionals estimated that the 2014 national direct sales of the marathon organizers estimate more than 2000000000 yuan, the city's indirect economic income of the relevant industry estimates over ten billion.